Today, it has become very easy to share our ideas and share information with others and inform about different topics using virtual networks. Social networks such as Facebook, Instagram, Twitter and YouTube and other social media have allowed people to share their content, interact with each other online and create communities related to different issues or groups. create and share and interact with each other.

Currently, more than 4.7 billion people worldwide use social media. This amount of population includes almost 60% of the people of the whole world. Today, the most applications and platforms used by people are social media messages. According to the statistics obtained at the beginning of 2023, almost 98 percent of users used chat and messaging apps and websites, followed by social platforms with 96 percent of users using social media. were located Also, search engine sites ranked third in the use of virtual spaces by eighty-one percent.

What is social media?

Social media is basically a digital technology that users can use to share their text or video or images through different networks and virtual communities that they are connected with and can also connect with the accounts that are on the platform. They want to be able to share their ideas, opinions, pictures, works, interests and other issues of their life and thoughts with other users.

According to the statistics obtained in 2022, the number of social media users in the whole world has increased by almost 3%, i.e. a number equal to 137 million people worldwide.

The largest platforms that include the largest number of users, among these mass media, Facebook is the most used and popular, followed by YouTube, WhatsApp, Instagram, and WeChat.

How did social media evolve?

At first, social media was created only to interact and communicate with family, friends and acquaintances. But soon these media expanded dramatically so that many goals can be pursued through these media. In 2014, MySpace was the first network to have one million monthly users.

Years later, social media such as Facebook and Twitter were added to this social network, and after the addition of these media, people’s participation in social media increased.

Little by little, businesses also entered these social media so that they can attract their customers and users all over the world, so that they can have better sales and more interaction with contacts and customers in different parts of the world.

According to researchers’ statistics in 2020, users spend approximately 2.24 hours on social networks every day.

According to World Wide Web reports, about 46% of Internet users around the world receive news by following media platforms around the world or their local platforms. But about 40% of users also preferred to follow the news and information they need through websites.

Due to the fact that users spend a lot of time on social platforms and virtual networks on a daily basis, some users thought of entering their business in different fields in the virtual space.

Therefore, social media found a very key role in marketing strategies and businesses. At the same time, social media as a field is always changing and at any time one type of social media is more popular among people than others.

In recent years, other popular applications such as Signal, Tik Tok, Clubhouse have been added to old social networks such as Facebook, YouTube, Twitter and Instagram.

Businesses also take measures in cyber space to market their goods on social media, create bases such as loyal fans and create a culture of use behind their brands, and use these media as the most impressive step towards Saudi Arabia. The pinnacle of business and profit in business, and they also use it to create bias towards a particular brand and encourage people to buy and be loyal to their brands.

Also, ninety percent of marketers and business owners admit that they use Facebook to advertise their products.

Facebook has claimed in recent years that around 200 million small businesses use the Facebook platform to market their products.

Statistics published in the year 2022 showed that advertising costs in social networks accounted for almost fifty-five percent of the total advertising costs in the world. This type of advertising has been the fastest growing type of advertising among all advertising channels in the whole world.

An overview of the world’s top social networks

Among all the social networks that are used by Internet users for various purposes, Facebook is the most popular among users. Also, Facebook has the highest number of users among all social networks around the world.

You can see a list of the most popular social media in order of popularity published in 2023:

Facebook (2.96 billion users)

YouTube (2.51 billion users)

WhatsApp (2 billion users)

Instagram (2 billion users)

WeChat (1.31 billion users)

TikTok (1.05 billion users)

Facebook Messenger (931 million users)

Douyin (715 million users)

Telegram (700 million users)

Snapchat (635 million users)

 

Interestingly, two reputable sites, Twitter and Pinterest, which are the most popular in the United States, are ranked lower in this list. Twitter ranks 14th in the world and Pinterest ranks 15th in the list of the most popular sites in the world.